I’m a full-stack marketing leader with a proven track record of launching high-technology start-ups and driving them to successful acquisition or IPO. I love marketing and look forward to my work every day.
I have broad experience in B2B technology marketing, with responsibilities ranging from global strategy development and project management to hands-on copywriting, illustration, and design. My skills in awareness, lead generation, PR, marketing automation, CRM, event management, and social media help companies drive bottom-line results.
While marketing metrics matter, it takes more to build a high-performance startup. Vision, values, culture, and working environment are critical to long-term success, and I take pride in making startups a great place to work.
When I’m not raising unicorns, I enjoy rally driving (including four Porsche and BMW sport driving programs), international travel, cooking, skiing, and volunteering for Second Harvest and Marin Agricultural Land Trust.
Experience and Education
Launched digital marketing agency's new enterprise marketing practice supporting hypergrowth B2B technology startups including Rafay Systems (Kubernetes operations), Nirmata (Kubernetes security and compliance), Noodle.ai (supply chain AI), TigerGraph (graph database platform) Ayar Labs (optical I/O), Poll Everywhere (audience engagement and analytics), and PingCAP (next-gen relational database).
Relaunched marketing operations for underperforming $43 million Kubernetes infrastructure startup funded by DFJ, Northgate, and CRV. Developed marketing plan, optimized ops infrastructure, hired high-performance team, and managed $2,100,000 budget.
Identified key target markets and buyer personas. Developed new messaging, redesigned branding, updated collateral, and deployed 40-page WordPress website.
After marketing relaunch, lead volume doubled and revenue increased 10x over previous year with 50% fewer salespeople.
Hired highly effective team of product and field marketers. Repaired damaged relationship with sales team to create unified sales and marketing "Revenue Team."
Partnered with reseller and business development teams to significantly expand partner ecosystem and business opportunities.
Managed global conferences, customer roadshows, and hosted events to drive 3,400 leads.
Managed SEO vendor to increase unique website visits 73%, PDF downloads 86%, and page rankings 97%.
Managed PR agency to drive 31 articles, 18 analyst report mentions, and five industry awards.
Launched marketing activities for $28 million container technology start-up funded by Mayfield, Sapphire Ventures, and GE Capital. Acquired by Pure Storage for $370,000,000. As company’s first marketing employee, I developed marketing plan, infrastructure, content, and $850,000 budget.
Launched Marketo, Salesforce.com, Revenue Cycle Analytics platform, and 22-page WordPress-based website.
Managed events and campaigns to drive 16,000 contacts and 1,400 marketing-qualified leads.
Developed messaging framework. Edited, designed, and illustrated datasheets, white papers, and best practices guide. Wrote 30+ marketing emails and newsletters.
Managed PR agency to drive 72 articles, 37 analyst briefings, two case studies, and a Gartner Cool Vendor award.
Won Portworx Performer award for successful company launch, and promoted from director to vice president.
Launched marketing activities for $98 million hybrid storage start-up funded by Sequoia Capital, Accel Partners, and Lightspeed Ventures. As company’s first outbound marketing employee, I co-developed all marketing infrastructure and content.
Successfully launched Marketo, Salesforce.com integration, Revenue Cycle Analytics platform, and 35-page WordPress-based website.
Edited, designed, and illustrated datasheets, white papers, and best practices guide. Wrote 50+ marketing emails. Developed library of design templates and graphic elements. Wrote and designed editorial and graphics guidelines.
Co-wrote and directed eight videos including Three-Minute Explainer Video and CTO Daredevil Jump Video.
Developed field marketing plan and infrastructure. Hired team of five field marketers who managed 200+ events in first year of operations.
Created customer referral, movie premiere, and virtual tradeshow programs to cost-effectively meet aggressive lead-gen goals. Generated 1,000,000+ marketing contacts and 32,000 marketing-qualified leads in five years.
Built reseller program and web portal. Supported 70+ resellers in first year of operations.
Co-developed marketing materials in support of $1.5 billion IPO.
Co-negotiated NYSE marketing benefits package. Participated in bell-ringing ceremony at NYSE.
Launched outbound marketing activities for $140 million networking virtualization start-up funded by Kleiner Perkins, Greylock Partners, and Khosla Ventures. Exceeded all awareness and lead generation goals while spending only 85% of $510,000 annual marketing budget.
Directed global awareness and lead generation activities, including tradeshows, email marketing, syndication, monthly newsletter, and sponsored search. Generated 4,750 leads and won four start-up technology of 2007 awards.
Edited, designed, and illustrated all marketing collateral, including corporate brochure, product and service brochures, datasheets, presentations, and 12 white papers. Localized Japanese- and Chinese-language collateral.
Implemented website CMS system. Edited, designed, and illustrated 38-page corporate website, including resource download center, partner portal, and support portal.
Implemented Marketo lead nurturing system, including Salesforce.com integration for automated lead forwarding and prioritization.
Wrote, illustrated, and directed three-minute explainer video, developed online TCO calculator, and produced online video featuring eWeek editorial coverage of Xsigo technology.
Managed lead-generation activities, aligned marketing functions, and developed branding guidelines in support of HP’s $4.5 billion dollar acquisition of Mercury Interactive. Oversaw webcasts, online content, email marketing programs, asset syndication, live events, and development of Flash-based marketing tools.
Oversaw end-to-end lead generation strategy. Analyzed market trends, media vehicles, syndicated asset mix, and program responsiveness to maximize lead quality and volume. Generated 3,400 qualified leads in two quarters, 180% of lead generation goal.
Co-developed and directed ITIL Foundations webcast series. Delivered 150% of lead-generation goal, including 1,640 attendees for first webcast in series.
Developed seven explainer videos simultaneously at a net savings of $84,000 below legacy HP costs.
Executed marketing communications programs for $180 million storage technology start-up.
Developed corporate collateral strategy. Researched, wrote, and art directed all corporate collateral including company brochure, technical overviews, datasheets, and display ads.
Created branding, design, editorial, and whitepaper guidelines to ensure quality and consistency of printed and online content.
Managed sales events including roundtable dinners, cocktail receptions, and product demos. Events delivered over 50 C-level prospects and a 25% prospect to beta customer conversion ratio.
Oversaw worldwide marketing and product development for Disney Consumer Products’ largest global licensee. Produced and promoted best-selling, award-winning educational products on schedule and under budget.
Directed $1.4 million localization of 36-volume Disney’s World of English language education program for three Asian markets, with direct responsibility for market research, content development, design, illustration, packaging, and pricing strategy. Oversaw DM launch campaign resulting in a 7.2% sales rate and breakeven in less than four months.
Directed market research, design, audio, video, multimedia, print, and Web development vendors in the U.S., Japan, Taiwan, Hong Kong, and Mexico. Managed editorial development with Harvard University Department of Linguistics.
Coordinated design and music licensing activities with Disney Japan, Disney Asia, Disney Europe, Toshiba-EMI, and Virgin Records.
Directed in-house creative team of 12 designers, illustrators, multimedia programmers, writers, and editors.
Localized packaging and user manuals, wrote and designed collateral, and co-produced promotional videos for international-market Walkman, Discman, and Betamax lines.
Trained Japanese staff in international business practices.
Emphasis: international trade and marketing
Thesis: Japan Market Entry Strategy for Maurice Lacroix Swiss Watches
Dean’s List
Best of Program Award
Emphasis: business management and marketing
Portfolio
