Fred LoveFull-Stack Marketing Leader

VP of Marketing
Santa Clara, CA

About Me

I’m a full-stack marketing leader with a proven track record of launching high-technology start-ups and driving them to successful acquisition or IPO. I love marketing and look forward to my work every day.

I have broad experience in B2B technology marketing, with responsibilities ranging from global strategy development and project management to hands-on copywriting, illustration, and design. My skills in awareness, lead generation, PR, marketing automation, CRM, event management, and social media help companies drive bottom-line results.

While marketing metrics matter, it takes more to build a high-performance startup. Vision, values, culture, and working environment are critical to long-term success, and I take pride in making startups a great place to work.

When I’m not raising unicorns, I enjoy rally driving (including four Porsche and BMW sport driving programs), international travel, cooking, skiing, and volunteering for Second Harvest and Marin Agricultural Land Trust.


95%Start-Up Launches

Experience and Education


Vancouver, WA

Vice President of Enterprise Marketing

Launched digital marketing agency's new enterprise marketing practice supporting hypergrowth B2B technology startups including Rafay Systems (Kubernetes operations), (supply chain AI), TigerGraph (graph database platform) Ayar Labs (optical I/O), Poll Everywhere (audience engagement and analytics), and PingCAP (next-gen relational database).

San Jose, CA

Vice President of Marketing

Relaunched marketing operations for underperforming $43 million Kubernetes infrastructure startup funded by DFJ, Northgate, and CRV. Developed marketing plan, optimized ops infrastructure, hired high-performance team, and managed $2,100,000 budget.

Identified key target markets and buyer personas. Developed new messaging, redesigned branding, updated collateral, and deployed 40-page WordPress website.

After marketing relaunch, lead volume doubled and revenue increased 10x over previous year with 50% fewer salespeople.

Hired highly effective team of product and field marketers. Repaired damaged relationship with sales team to create unified sales and marketing "Revenue Team."

Partnered with reseller and business development teams to significantly expand partner ecosystem and business opportunities.

Managed global conferences, customer roadshows, and hosted events to drive 3,400 leads.

Managed SEO vendor to increase unique website visits 73%, PDF downloads 86%, and page rankings 97%.

Managed PR agency to drive 31 articles, 18 analyst report mentions, and five industry awards.


(acquired by Pure Storage)
Los Altos, CA

Vice President of Corporate Marketing

Launched marketing activities for $28 million container technology start-up funded by Mayfield, Sapphire Ventures, and GE Capital. Acquired by Pure Storage for $370,000,000. As company’s first marketing employee, I developed marketing plan, infrastructure, content, and $850,000 budget.

Launched Marketo,, Revenue Cycle Analytics platform, and 22-page WordPress-based website.

Managed events and campaigns to drive 16,000 contacts and 1,400 marketing-qualified leads.

Developed messaging framework. Edited, designed, and illustrated datasheets, white papers, and best practices guide. Wrote 30+ marketing emails and newsletters.

Managed PR agency to drive 72 articles, 37 analyst briefings, two case studies, and a Gartner Cool Vendor award.

Won Portworx Performer award for successful company launch, and promoted from director to vice president.

Nimble Storage
(acquired by HPE)
San Jose, CA

Senior Marketing Director

Launched marketing activities for $98 million hybrid storage start-up funded by Sequoia Capital, Accel Partners, and Lightspeed Ventures. As company’s first outbound marketing employee, I co-developed all marketing infrastructure and content.

Successfully launched Marketo, integration, Revenue Cycle Analytics platform, and 35-page WordPress-based website.

Edited, designed, and illustrated datasheets, white papers, and best practices guide. Wrote 50+ marketing emails. Developed library of design templates and graphic elements. Wrote and designed editorial and graphics guidelines.
Co-wrote and directed eight videos including Three-Minute Explainer Video and CTO Daredevil Jump Video.

Developed field marketing plan and infrastructure. Hired team of five field marketers who managed 200+ events in first year of operations.

Created customer referral, movie premiere, and virtual tradeshow programs to cost-effectively meet aggressive lead-gen goals. Generated 1,000,000+ marketing contacts and 32,000 marketing-qualified leads in five years.

Built reseller program and web portal. Supported 70+ resellers in first year of operations.

Co-developed marketing materials in support of $1.5 billion IPO.

Co-negotiated NYSE marketing benefits package. Participated in bell-ringing ceremony at NYSE.


Xsigo Systems
(acquired by Oracle)
San Jose, CA

Marketing Director

Launched outbound marketing activities for $140 million networking virtualization start-up funded by Kleiner Perkins, Greylock Partners, and Khosla Ventures. Exceeded all awareness and lead generation goals while spending only 85% of $510,000 annual marketing budget.

Directed global awareness and lead generation activities, including tradeshows, email marketing, syndication, monthly newsletter, and sponsored search. Generated 4,750 leads and won four start-up technology of 2007 awards.

Edited, designed, and illustrated all marketing collateral, including corporate brochure, product and service brochures, datasheets, presentations, and 12 white papers. Localized Japanese- and Chinese-language collateral.

Implemented website CMS system. Edited, designed, and illustrated 38-page corporate website, including resource download center, partner portal, and support portal.

Implemented Marketo lead nurturing system, including integration for automated lead forwarding and prioritization.

Wrote, illustrated, and directed three-minute explainer video, developed online TCO calculator, and produced online video featuring eWeek editorial coverage of Xsigo technology.

Mercury Interactive
(acquired by Hewlett-Packard)
Mountain View, CA

Senior Marketing Programs Manager

Managed lead-generation activities, aligned marketing functions, and developed branding guidelines in support of HP’s $4.5 billion dollar acquisition of Mercury Interactive. Oversaw webcasts, online content, email marketing programs, asset syndication, live events, and development of Flash-based marketing tools.

Oversaw end-to-end lead generation strategy. Analyzed market trends, media vehicles, syndicated asset mix, and program responsiveness to maximize lead quality and volume. Generated 3,400 qualified leads in two quarters, 180% of lead generation goal.

Co-developed and directed ITIL Foundations webcast series. Delivered 150% of lead-generation goal, including 1,640 attendees for first webcast in series.

Developed seven explainer videos simultaneously at a net savings of $84,000 below legacy HP costs.


Pillar Data Systems
(acquired by Oracle)
San Jose, CA

Marketing Communications Manager

Executed marketing communications programs for $180 million storage technology start-up.

Developed corporate collateral strategy. Researched, wrote, and art directed all corporate collateral including company brochure, technical overviews, datasheets, and display ads.

Created branding, design, editorial, and whitepaper guidelines to ensure quality and consistency of printed and online content.

Managed sales events including roundtable dinners, cocktail receptions, and product demos. Events delivered over 50 C-level prospects and a 25% prospect to beta customer conversion ratio.

World Family
(acquired by Disney Japan)
Tokyo, Japan

Marketing and Creative Director

Oversaw worldwide marketing and product development for Disney Consumer Products’ largest global licensee. Produced and promoted best-selling, award-winning educational products on schedule and under budget.

Directed $1.4 million localization of 36-volume Disney’s World of English language education program for three Asian markets, with direct responsibility for market research, content development, design, illustration, packaging, and pricing strategy. Oversaw DM launch campaign resulting in a 7.2% sales rate and breakeven in less than four months.

Directed market research, design, audio, video, multimedia, print, and Web development vendors in the U.S., Japan, Taiwan, Hong Kong, and Mexico. Managed editorial development with Harvard University Department of Linguistics.

Coordinated design and music licensing activities with Disney Japan, Disney Asia, Disney Europe, Toshiba-EMI, and Virgin Records.

Directed in-house creative team of 12 designers, illustrators, multimedia programmers, writers, and editors.


Sony Electronics
Tokyo, Japan

Marketing Specialist

Localized packaging and user manuals, wrote and designed collateral, and co-produced promotional videos for international-market Walkman, Discman, and Betamax lines.

Trained Japanese staff in international business practices.


University of Southern California, Marshall School of Business

Masters of Business Administration

Emphasis: international trade and marketing

Thesis: Japan Market Entry Strategy for Maurice Lacroix Swiss Watches

Dean’s List

Stanford Professional Publishing Program

Publishing on the Web Seminar,
Digital Art Direction Seminar

Best of Program Award


University of California at Santa Cruz

B.A. in Economics

Emphasis: business management and marketing



10950cups of coffee



As Nimble Storage’s first outbound marketing hire, Fred set the stage for the company’s success. His skills in strategy, planning, awareness, lead-gen, campaign management, marketing automation, and team development helped drive exceptional bottom-line results that ultimately led to a successful IPO. He never hesitated to roll up his sleeves whenever needed, including hands-on writing, design, and tradeshow work. Fred helped develop a highly cooperative and productive relationship between the marketing and sales organizations that enabled the company to meet aggressive revenue goals. Fred’s energy, people skills, and wide range of marketing experience make him an ideal fit for a growing startup where team members need to wear many hats.

Fred hired me on his team on the heels of the Nimble Storage IPO and It has been some of the most rewarding experience of my career. As a manager, he went above and beyond to pave the way for the success of his employees. As a marketer, his experience speaks for itself including a strong IPO under his belt. As a colleague, he helped build a culture that made Nimble a great place to work. Because while performance metrics matter, Fred understands that a good working environment is essential to drive the company vision and long-term success. He is an asset in every capacity to any company lucky enough to nab him.

Fred is a one-man marketing powerhouse. From design to execution, Fred combines a broad skill set rarely found on one set of shoulders. Fred reported to me for over a year at Xsigo, a start-up that had big expectations and a very limited Marketing budget. During that time, he helped launch the company, managing the entire marcom and demand gen side. Starting from scratch, Fred created the company's look-and-feel, web site, collateral, and trade show property. The result was a highly effective launch and a larger-than-life presence -- in under four months and on a shoestring budget. His lead nurturing campaigns kept the company top-of-mind with the thousands of leads he generated in the first year alone. There are precious few people like Fred in the marketing world. I know...I spent 20 years looking. Few offer his combination of creative and execution skills. Combine that with the work ethic he brings every day and it's an unbeatable combination. I'd hire him again in a nanosecond.

Fred is one of the most talented people I have ever had the privilege to work with. I wanted to say marketing person, but that's putting Fred in a box and that's not fair. He is an incredible teammate and always broke down walls for the greater good of the company. If you want someone who is passionate, intelligent, and accountable look no further. I was one of the early people at Nimble Storage with Fred and watched not only the company grow, but also Fred as a leader.

Fred is an exceptionally talented and productive manager. During the time we worked together in Japan, Fred and his creative team generated a wide variety of designs, plans and finished programs that helped to create immense value for our customers and for the company.